GOOGLE CHANGES SEARCH AGAIN AND AGAIN AND AGAIN
There is a bit of backlash over the new AI search changes, we have some thoughts on this topic.
ELECTION YEAR IN THE US = PAID BOOSTING FOR REACH
LWe told you all social media platforms were moving towards making you pay for reach. Stop anchoring to what organic reach used to be, because that ship has sailed
WIN A LANDING PAGE!
That’s right you can register to win a landing page from us. That’s a $500 value. Details on how to enter.
Google’s New Search Updates: The Good, The Bad, and The Hilarious
.Google just dropped some major updates to its search features, and while it’s all very high-tech and fancy, let’s break it down Bear Necessity style: simple, straightforward, and with a dash of humor.
Check out the highlights from Google’s announcement here.
The Pros
Circle to Search: Imagine drawing circles around stuff on your screen to search. It’s like Google finally decided to understand our doodles.
AI-Powered Multisearch: Type and snap a pic to search. Now you can ask Google what that weird gadget in your drawer is.
Personalized Updates: Follow topics and get updates. Finally, a way to keep up with your obscure hobbies.
The Cons
Privacy Concerns – Google knowing your doodles might be a tad creepy.
Learning Curve – New features mean more buttons to press. Cue confusion.
Over-Reliance on AI – AI isn’t perfect. Sometimes it’ll think your cat is a loaf of bread.
SEO Tips for the Next 90 Days
Optimize for Multisearch – Make sure your images have proper alt text and are relevant.
Content Quality – Google’s ranking loves original, high-quality content. No more shortcuts!
Stay Updated- Keep an eye on these changes and tweak your strategy accordingly.
And Don’t Forget About Bing!
Google’s been losing search share to Bing over the last 90 days. Here’s what to watch out for:
Bing Webmaster Tools Use these to analyze your site’s performance and improve indexing.
Microsoft Clarity A free tool to get insights on how users interact with your site, helping you optimize user experience.
Keep your SEO game strong across all platforms.
Happy Googling (and Binging)!
The Pro and Con of Paid Boosts on Instagram and Facebook
Instagram and Facebook are pushing for paid boosts to enhance reach, but not everyone is eager to part with their hard-earned cash. Here’s the lowdown on what this means if you’re planning to keep your budget intact:
The Upside
Enhanced Visibility (For a Price) – Paid boosts ensure your content gets more visibility, reaching a broader audience than organic posts might. It’s like having a loudspeaker in a room full of whispers. If you pay, you get heard. Because who doesn’t love the idea of throwing money at Zuckerberg and Co. to get a tiny slice of attention?
The Downside
Increased Costs (Or Not) – If you’re not paying, brace yourself for a drop in reach. Your organic posts might feel like they’re getting lost in the noise, as the platforms prioritize paid content. It’s like showing up to a party and realizing everyone else paid for VIP access while you’re stuck outside. Because nothing screams “community” like having to fork over cash just to get noticed.
Key Tip for Navigating Without Paying
Double Down on Quality – Focus on creating high-quality, engaging content that encourages organic interaction. Use eye-catching visuals, compelling storytelling, and interactive elements like polls and questions to boost engagement naturally.
Collaborate with others and encourage user-generated content to expand your reach without spending. Think of it as making your posts so irresistible, even the stingy algorithm can’t ignore them. Because hey, why pay when you can just be awesome for free?
By staying creative and leveraging organic strategies, you can keep your social media presence strong even without boosting your budget. Who needs to pay for boosts when you’ve got wit, charm, and a healthy dose of sarcasm on your side?