Why Writing for SEO tends to fail

Yes, there is value in writing for SEO from a technical standpoint.

However, writing for technical SEO will never get you to your personal or brand voice.

SEO is a part of the puzzle, but not the puzzle. Here are 3 things to consider.

Grab on of our free SEO private session. $200 value. We give away 5 per week.

Salmon is Essential, But It’s Not the Whole Diet

While a bear might rely heavily on salmon for its rich nutrients, it’s not the only thing that keeps the bear thriving in the wild. Just like in nature, your content needs more than just the meaty benefits of SEO to truly stand out and resonate with your audience. Think of SEO as the salmon—crucial, sure, but not the whole diet. To survive and thrive, a bear needs berries, roots, and the occasional honeycomb, just as your content needs authenticity, a unique voice, and genuine connection with your audience.

Without these, you might be full but not fulfilled—your content might be seen, but it won’t truly connect. Focus on delivering a balanced content diet that includes storytelling, creativity, and real engagement, and you’ll find that your audience isn’t just aware of you—they’re genuinely invested.

Hunting Season Timing

In the wild, timing can mean the difference between a feast and famine. Bears know when the salmon are running and instinctively hunt during peak season. Similarly, the timing of your content releases is crucial to catching your audience’s attention. While SEO might dictate certain optimal times based on trends or algorithms, relying solely on these factors can be limiting. Instead, consider your audience’s behavior, preferences, and when they’re most likely to engage with your content.

Yes, SEO can help you know when the salmon are running, guiding you to release content when it’s most likely to be seen. But if you’re too focused on SEO-driven timing, you might miss out on connecting with your audience during moments that matter most to them. Balancing SEO insights with your own understanding of your audience can help ensure your content is not just seen, but appreciated and acted upon.

The Bear’s Unique Mark

Every bear leaves its mark in the forest, a unique sign that it’s been there—claw marks on a tree, a distinct path through the underbrush. Your content should do the same, leaving a lasting impression that’s unmistakably yours. While SEO is important for visibility, it shouldn’t overshadow your brand’s unique voice and personality. Think of SEO as the trail you leave for others to follow, but that trail needs to lead to something memorable.

Without your distinctive mark, you’re just another bear in the woods. SEO might get people to your content, but it’s your voice, your style, and your authenticity that will keep them coming back. Don’t let the pursuit of optimization dilute what makes you special. Let your content roar with your brand’s true voice, and your audience will remember you long after they’ve left the trail.